WTF is Crypto and Why Should You Care? 🤷‍♀️💰 5 Things to Know with Sparrow Finance

Kendra Cole, co-founder of Sparrow Finance and mom of three, shares why crypto should be on your radar—and how it can help secure your family’s financial future.

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If you’re like me, juggling a career, kids, and maybe squeezing in a date night (if the stars align) is a full-time job. My partner and I have a weekly sit-down to tackle all things life—groceries, school pick-ups, birthday parties, and, of course, the classic "When are we actually going on a date?" conversation.

But one thing I never expected to add to that list? "Have you checked the crypto investments for the kids?"

Yep, crypto is now part of our family planning.

As a mom, I’ve always thought about how to build wealth for my kids' future—college funds, savings, and beyond. But growing up, financial literacy wasn’t exactly dinner table talk. I knew how to balance a checkbook, but investing? Negotiating salaries? Credit scores? That was a different story.

Now, as a mother of three, I want my kids to grow up with confidence around money—and that includes understanding all investment opportunities, including cryptocurrency.

So, I went looking for a space that spoke to me—a mom who wanted to learn, invest, and connect with other women on this journey. That’s why my partner and I created Sparrow Finance—a safe, accessible place for women to invest in crypto without the complicated tech jargon.

Here’s what I wish I knew when I started 👇

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5 Things to Know About Crypto 💡

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1️⃣ What is crypto, really?

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At its core, cryptocurrency is digital money. The most well-known? Bitcoin. Unlike the cash in your wallet, crypto isn't controlled by a government or bank—it's decentralized, meaning people trade it directly.

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2️⃣ Are there other types of crypto?

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Yep! Think of Bitcoin as Kim Kardashian—the OG, the most famous. Other coins, like Ethereum and Solana? They're the rest of the Kardashian/Jenner fam—different, but still making an impact. These alternative coins (aka "altcoins") serve various purposes in the crypto world.

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3️⃣ What can crypto actually do?

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Cryptocurrency isn't just for trading—it has real-world uses, including:
✔️ Payment Coins (like Bitcoin) for digital transactions
✔️ Tokens used in gaming, virtual worlds, and apps
✔️ Stablecoins tied to traditional currency for stability
✔️ Central Bank Digital Currencies (CBDCs) created by governments

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4️⃣ Why should parents care about crypto?

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As a parent, I’m always thinking about how to secure my family’s future. We already know about the gender pay gap—and now, there’s a crypto gender gap, too. Studies show women invest later and less often than men. That’s why getting comfortable with crypto now is so important. Even a small investment today could grow into generational wealth for your kids.

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5️⃣ But isn’t crypto risky?

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Great question. All investing carries risk, including stocks and real estate. Crypto is no different. Prices fluctuate, and companies come and go (RIP, MySpace). But the technology behind crypto is here to stay. The key? Educate yourself, start small, and invest in what makes sense for your family.

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How Sparrow Finance Makes Crypto Easy for Moms 👩‍👧‍👦✨

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We built Sparrow Finance to make crypto simple, safe, and accessible for women and families. On our platform, you can:

✔️ Buy Bitcoin in 3 easy steps—no complicated wallets needed
✔️ Allocate Bitcoin to real-life goals—like a 529 education fund for your kids
✔️ Gift crypto for special occasions—think baby showers, birthdays, graduations

We’re on a mission to close the crypto gender gap—one Bitcoin at a time. Because financial empowerment starts with knowledge, and every mom deserves to invest in her future with confidence.

🔗 Join us at Sparrow Finance and start your crypto journey today!

📲 Follow us on Instagram @Sparrow.Invest

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