When it comes to toys for newborns, there’s more than just cute designs and bright colors at play. The best toys aren’t just fun — they’re mini brain-builders that support your baby’s development right from day one. From stimulating newborn senses to encouraging motor skills, every toy has a purpose. Let’s break down the science behind newborn toys and why they’re so impactful.
Newborns have an incredible sense of hearing — in fact, their auditory system begins developing as early as 18 weeks in utero, and they can recognize sounds by the third trimester. Early auditory stimulation helps strengthen brain connections, particularly in areas related to language and creativity.
Best Pick: Baby Einstein Take Along Tunes
Newborns can only see 8–12 inches away at birth and prefer high-contrast patterns over muted colors. This preference isn’t just a quirk — it’s because black-and-white contrasts help strengthen their underdeveloped optic nerves.
Best Pick: High-contrast board books or tummy time mats with bold patterns.
Babies aren’t just playing when they grab, chew, or shake their toys — they’re laying the groundwork for fine motor skills and cognitive milestones like cause and effect. Toys that combine textures, sounds, and motion are the ultimate brain workout for little ones.
Best Pick: Manhattan Toy Winkel Rattle & Sensory Teether Toy
{{trendingoffer}}
Tummy time isn’t just a recommendation — it’s essential for developing the neck, shoulder, and core muscles that babies need to roll, crawl, and eventually walk. Toys designed to engage babies during tummy time make this crucial exercise more enjoyable.
Best Pick: High-contrast tummy time mats with sensory features like textures or crinkling sounds.
Babies explore the world with their mouths, which is why sensory toys are so important. A toy with varied textures, colors, and cooling features promotes oral exploration and soothes sore gums during teething.
Best Pick: Nuby Ice Gel Teether Keys
Toys that offer open-ended play grow with a child’s developmental needs, promoting creativity and adaptability. Classic toys like stacking cups challenge babies at every stage, from grasping and stacking to experimenting with water and sand.
Best Pick: The First Years Stack Up Cups
Want a toy that covers all the bases? Multi-functional play gyms are the holy grail of newborn toys, offering a mix of sensory stimulation, tummy time support, and interactive learning as baby grows.
Best Pick: Lovevery Play Gym
Every time your baby shakes a rattle, chews on a teether, or stares at a black-and-white image, their brain is working overtime to make sense of the world. Toys that engage their senses and challenge their abilities aren’t just entertaining — they’re building the foundation for skills like problem-solving, communication, and coordination.
When you pick toys that support these critical milestones, you’re not just buying a gift — you’re helping set your baby up for lifelong learning.
{{subscribe}}
While toys are designed to entertain and stimulate your baby, safety always comes first. Here’s a quick guide to making sure the toys you buy are not just fun, but also completely safe for your little one:
Always look for the “age-appropriate” label on toy packaging. Toys designed for older children may contain small parts, sharp edges, or materials unsuitable for newborns. Stick to toys explicitly marked for 0+ months.
Babies explore the world by putting things in their mouths, which makes choking a real hazard. Make sure toys:
Babies love to chew and suck on toys, so ensure they’re made from non-toxic, BPA-free, and phthalate-free materials. If the toy has paint or dye, it should be lead-free and food-grade.
Avoid toys with long strings, cords, or ribbons that could pose a strangulation risk. If a toy has a pull string, make sure it’s shorter than 6 inches.
Choose toys that can withstand the wear and tear of everyday use. Babies have a knack for chewing, pulling, and banging, so ensure the toy doesn’t easily break into sharp or hazardous pieces.
Look for certifications that indicate the toy has been tested for safety. Common ones include:
Toys that produce loud or high-pitched sounds can harm a baby’s sensitive hearing. If it’s too loud for you, it’s definitely too loud for them!
While hand-me-downs and thrift finds are budget-friendly, make sure older toys:
Babies are messy, so toys that can be washed or wiped down easily are ideal. Look for machine-washable plush toys or plastic ones that can be sterilized.
By following these safety tips, you can ensure every toy is both fun and safe for your little one, giving you peace of mind while baby plays and grows.
The best newborn toys are more than just fun — they’re backed by science and designed to support baby’s growth and development. Whether it’s auditory stimulation with music, visual exploration with high-contrast designs, or tactile engagement with teething toys, every toy has the potential to nurture your baby’s mind and body.
Which toy will you choose to spark your little one’s curiosity? Let us know in the comments! 🧸✨