Prime Day alert: Moms, get ready to score big on baby brands you can't resist!

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If you're a mom-to-be or a parent with little ones, Amazon Prime Day is one of the best times of the year to stock up on essentials at unbeatable prices. From diapers and wipes to strollers, baby monitors, and feeding must-haves, this sale is packed with deals on all your favorite baby brands.

Bookmark this page, because we’ll be updating it with real-time deals as they drop! In the meantime, here’s everything we know about Amazon Prime Day 2025 and why it’s a must-shop event for moms.

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📅 When is Amazon Prime Day 2025?

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Amazon Prime Day happens twice a year; typically it takes place in mid-July and early October and lasts 48 hours. While Amazon hasn’t officially announced the exact dates yet, based on past years, it’s likely to be July 15-16 and October 7-8, 2025.

Prime Day deals go live at midnight PT and run for two full days, with Lightning Deals that sell out quickly—so it pays to be prepared!

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💡 What Goes on Sale for Prime Day? (And Why Moms Should Care!)

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Prime Day features massive discounts on thousands of products, but some of the best deals are in these categories:

✔️ Baby Essentials – Diapers, wipes, formula, bottles, and baby food.
✔️ Strollers & Car Seats – Big markdowns on top brands like Graco and UPPAbaby.
✔️ Nursery & Baby Gear – Cribs, monitors, play mats, and baby swings.
✔️ Maternity & Postpartum – Nursing bras, belly bands, and postpartum care kits.
✔️ Baby Toys & Books – Fisher-Price, Melissa & Doug, and Montessori toys.
✔️ Clothing & Swaddles – Cozy, stylish options from aden + anais and Burt’s Bees Baby.

📌 Pro Tip: Some of the biggest discounts happen on Amazon-owned brands like Mama Bear (diapers & wipes) and Amazon Basics baby essentials.

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🛒 Don’t Forget: Other Retailers Have Competing Sales!

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Amazon isn’t the only place offering huge discounts in July! Other major retailers often run competing sales to match (or even beat!) Prime Day deals.

🔹 Target Circle Week – Target’s answer to Prime Day, offering deep discounts on baby gear, nursery essentials, and clothing.
🔹 Walmart Deals Event – Walmart slashes prices on diapers, baby food, and car seats, often without a membership required.
🔹 Best Buy & Buy Buy Baby Sales – Tech, baby monitors, and baby-proofing gear at some of their lowest prices of the year.

📝 Pro Tip: Check multiple retailers before checking out—some may price match or offer additional perks like in-store pickup or cashback rewards.

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👶 Best Baby Deals to Expect on Amazon Prime Day 2025

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Each year we track the deals! Here is what we have for you:

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Diaper Deals

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Pampers – Diaper Delight!

Pampers will be offering discounts on diapers, training pants, and wipes—a great time to stock up on those everyday essentials.

Huggies – Wipe Away Your Worries

Prime Day deals typically include bulk savings on Huggies diapers, baby wipes, and overnight diapers.

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Stroller & Baby Gear Deals

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Graco – Cruise in Style and Safety

Expect discounts on Graco strollers, car seats, and high chairs. Many deals will be bundle offers—buy a stroller, get a car seat at a discount!

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🍽️ Baby Feeding Deals

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Philips Avent – Nourishing with Love

Their bottles, pacifiers, and breast pumps will likely see price drops, making it a perfect time to stock up.

Gerber – Nutritious Goodness

Prime Day is the best time to save on bulk baby food, formula, and organic snacks.

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🛁 Baby Care Deals

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Babyganics – Natural Baby Care, Simplified

Expect sales on gentle skincare, baby-safe cleaning products, and eco-friendly diapers.

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🎉 Brands That Cover It All: Baby Toys, Clothes & Accessories

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Fisher-Price – Playtime in Paradise

From activity centers to learning toys, Fisher-Price always has big Prime Day discounts.

Skip Hop – Style Meets Function

Their diaper bags, bath essentials, and nursery items often see 20-40% off.

Munchkin – Fun & Functional Must-Haves

Baby-proofing gear, sippy cups, and bath toys will likely be on sale.

aden + anais – Wrap Your Baby in Love

Prime Day usually includes discounts on swaddle blankets, burp cloths, and cozy baby sleepwear.

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🛍️ How to Prepare for Prime Day (So You Don’t Miss Out!)

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Prime Day deals sell out fast—here’s how to stay ahead of the game:

✔️ Get a Free Prime Membership – If you’re not a member, sign up for a free 30-day trial to access all deals. Need more reasons? Check out Why Moms Should Be Amazon Prime Members for all the perks beyond Prime Day!
✔️ Create a Wishlist – Add baby essentials to your Amazon Wishlist so you get notified when prices drop.
✔️ Turn on Deal Alerts – Use the Amazon app to get notified when Prime Day deals go live.
✔️ Use Subscribe & Save – Save even more on diapers, wipes, and formula by combining Prime Day deals with Subscribe & Save.
✔️ Check Lightning Deals Early – Some of the biggest discounts are limited-time Lightning Deals, so check early and often.

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📅 Mark Your Calendars: Amazon Prime Day 2025 is Almost Here!

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Amazon Prime Day is one of the best times of the year for parents to stock up on baby essentials at unbeatable prices. From diapers to strollers to feeding must-haves, these deals won’t last long—so get ready to shop smart and save big!

🔔 Bookmark this page and check back for real-time updates on the best Prime Day baby deals!

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